Essentials of Business

This course provides an introduction to the core principles of business, covering finance, marketing, operations, and management. Participants will gain essential skills to understand business functions and make informed decisions.
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Objectives

  • Learn the key functions of business: finance, marketing, operations, and management.
  • Understand financial statements and business strategy.
  • Explore marketing, leadership, and organizational behaviour.

Learning Outcomes

  • Understand the key functions of a business.
  • Analyze financial data and make decisions.

  • Apply marketing and leadership strategies.

  • Identify business strategies for competitive advantage.
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