Digital Marketing Playbook

This course introduces the fundamentals of digital marketing, covering SEO, social media, email campaigns, and paid advertising. Participants will learn how to create and execute effective digital marketing strategies to boost brand visibility and drive customer engagement.
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Objectives

  • Learn key digital marketing strategies and channels.
  • Understand SEO, social media marketing, and email campaigns.
  • Gain knowledge in paid advertising techniques.

Learning Outcomes

  • Develop a digital marketing strategy.
  • Optimize content for SEO.
  • Manage social media and email marketing campaigns.
  • Apply paid advertising to enhance online presence.
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